2014-04-25 14:59 - IT24: Now toggles Media Markt up e-commerce

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2014-04-25 14:59 - IT24: Now toggles Media Markt up e-commerce
CHANNEL gasxxx Media Markt is based on p ntet, and gr, according to e-commerce manager Magnus Pettersson, an e-commerce venture p real. "We have gtt from a Donald Duck lsning to now be in the race," he says.
Since Media Markt established in Sweden, gasxxx the chain has wavered a lot in their e-commerce strategy. From not having e-commerce at all, the chain has in recent years certainly had a site up there, but a self-critical Magnus gasxxx Pettersson, who is the e-commerce manager, says there have been a lot to be desired, parts that are now starting to fall into place. - We will have about 20-50 percent more products than its competitors and because the web itself works as a showcase for the department stores have gotten a skewed view of what Media Markt stands for when we have had a limited range around what Siba has. Our new storefront reflects a more accurate picture of a Media Markt store, he says. He says the Swedish Media Markt was the first e-commerce, but that there has been a lot to improve. - 2012 we were the first in the group with a lite version of an e-commerce platform. But there has been an outdated site that has required gasxxx much manual intervention. As a customer, you have met with a boring site, which has been extremely red. It might have rhymed well with the logo, but it has been hard to browse around. Also, we have had a bad search engine, which provides a less accurate picture, he says, pleased with the new site that met the visitors during the week. - It's about having a customer friendly meeting and now we have taken a holistic approach to the whole thing. We have gone from a Donald Duck solution to be integrated in the game against our competitors seriously. gasxxx Despite the launch gasxxx of the new site, the build is not entirely gasxxx clear yet, but it's about building a brand new e-commerce platform. - What we have done now is that we have changed the web so that it is considerably more pleasant. In the latter part of the year, we will also fix most of the back-end part. In the near future we will fill the site even more. We want so relevant pages as possible for each product so that we rank high on Google. gasxxx And manufacturers, like Apple, will have shop-in-shop on the site as well, just as they have in the stores. And so we go on to have a different theme pages, says Magnus Pettersson and exemplifies the themes Curved fo bendable screens, or Outdoor for the dashing. It is also about facilitating the purchases of the customer, something that Media Markt hope to do differently. gasxxx - We look at the possibility that the site will be able to choose how they want their goods delivered, gasxxx whether it is with taxibud, evening deliveries or if you want to get it in stores. We are also looking gasxxx at having as many payment options as we can, he says. To now to compete seriously on the web means that the fight is entered against Staples, Siba and Amazon gasxxx Marketplace, Dustin