Tsui Siu Ming: After single-day drop of less than 5% is not called coffee keurig coffee maker as a beverage keurig coffee maker is well known, is said to take place a thousand years ago, a shepherd found the sheep eat a plant becomes keurig coffee maker very excited before cognitive coffee effect. This argument difficult to trace. It was not until the 11th century, people began to use boiled coffee as a beverage.
The so-called single-cup coffee system is composed of a single-cup coffee machines and corresponding supporting some kind of shape media pack consisting of coffee. Typically, our media pack form to refer to a specific name, such as Nestle Nespresso capsule supporting contour shaped aluminum keurig coffee maker packaging for coffee, we called the capsule; and the use of a similar machine keurig coffee maker on KEURIG small cup of coffee package, which we call "K-CUP" (K cup); TASSIMO machine used on a similar tray of coffee-disc package, keurig coffee maker we called T-DISK (T Disc) and so on. When used, the specific shape of the coffee consumer package into the machine, the machine quickly to form a cup of brewed coffee. Consumers use, just to the particular shape of a coffee bag out of the machine can be thrown away, eliminating the cleaning process. Later, some single-cup coffee system gradually to other beverages such as tea, hot cocoa, apple juice and the introduction of which can also enjoy the convenience of the process.
Let's focus on the next Nestlé Nespresso single-cup coffee system.
Another feature is that Nestlé Nespresso system control almost all of the value chain of the system. At present, in addition to Nespresso machine, all other aspects are controlled by third-party manufacturers outside the company. This helps to improve gross margin Nespresso, more importantly, this control allows keurig coffee maker Nestle to ensure the quality of the brand image and high-end market. While Nestle to enhance the brand image with high customer service.
In 2001, Philips keurig coffee maker and Sara Lee to work together to develop Senseo single-cup coffee system launched keurig coffee maker by the market, especially in Western Europe consumers.年 2008, Senseo introduction of newer models of the machine, the machine which has a separate milk tanks, continue to use the existing keurig coffee maker standard coffee pods can be made with three different foam coffee: cappuccino, latte Mary Qi fragrant flowers and lattes. The improved Senseo system and can not make a real espresso, still the American coffee (regular coffee), just add the foam only. The machine because the price is more expensive, according to the company's promotional materials Sara Lee, Senseo total worldwide sales of 23 million units. But Senseo sales in North America due to very bad, Sara Lee has announced the end of March 2012 to withdraw from the North American market. At the same time, January 26, 2012, Sara Lee Philips hands from $ 220 million to buy the Philips Senseo of interest in, and also to develop new collaboration with Philips Senseo single-cup coffee machines.
Patent protection on supporting Senseo coffee pods pods, and in July 2001 the European Patent Office granted the patent Senseo. But in February 2004, a court in Belgium at the time of accepting the judgment of a Belgian coffee infringement lawsuit between keurig coffee maker the company and the Senseo identified, other family can generate and sell the applicable Senseo pods, thus breaking the monopoly of Senseo pods by Here, the Benelux region all coffee suppliers can produce this kind of pods. August 30, 2006, under the strong opposition to motivate other large companies, the European Patent Office ruled to repeal its pods for Senseo keurig coffee maker system keurig coffee maker patent. Since then, Senseo become completely open single-cup coffee system, keurig coffee maker any manufacturer can produce coffee pods pods applicable to the coffee machine.
KEURIG office in 1998 in North America began to promote their single-cup coffee market coffee system, and in 2005 began to try to launch its family-oriented single-cup coffee maker. Because KEURIG not affiliated with a large coffee brand, available at the beginning, joined by several small coffee brand, KEURIG collect royalties, the major brands have US East Green Mountain Coffee, America West Tully's, keurig coffee maker Coffee keurig coffee maker People, Diedrich, Gloria Jean's, Van Houtte brand in Canada and so on.年 2006, KEURIG be GMCR acquired, became a wholly owned subsidiary keurig coffee maker of GMCR. KEURIG is a closed single-cup keurig coffee maker coffee system supporting K cup coffee pods for (K-CUP).
KEURIG platform is the most significant feature of many to join the coffee brand, K-CUP species from the outset dozens, and later with the growing number of types of coffee, tea, etc. Some brands such as Biglow added quickly over one hundred kinds. Meanwhile, KEURIG machine design sense and convenience keurig coffee maker in terms of far more than its competitors. These factors keurig coffee maker make KEURIG was quickly accepted by consumers in North America, has become the most popular coffee machine (not just a single cup coffee maker), during the Christmas shopping season, KEURIG many products with Apple's IPAD, IPOD, IPHONE together to become the most popular gift choice. In a recent Christmas shopping season, KEURIG coffee accounted keurig coffee maker for more than 35% of coffee sales in the quarter, accounting for the amount of sales accounted for more than 50%!
2010, Green Mountain Coffee and North America's largest coffee brand Folgers agreement, Folgers brand into the K-CUP; then, Dunkin 'Donuts (ticker DNKN) and Green Mountain Coffee keurig coffee maker agreement entered K-CUP; Starbucks at the end of 2010 Kraft lifted on all retail sales agency keurig coffee maker agreement, in March 2011, the Starbucks brand into the K-CUP. So far, the major coffee brands in North America, in addition to Kraft's Tassimo Maxwell on its own platform, but have entered KEURIG this platform. keurig coffee maker KEURIG become almost completely open platform system single-cup coffee maker. Currently K-CUP species are 249 kinds, covering coffee, tea, hot cocoa, iced tea, apple juice, in the most recent quarter's sales, K-CUP proportion of non-coffee category has exceeded 14%.
Above sales data for fisical year, on 2011 calendar year concerned, KEURIG sales of 8.13 million units! We did a survey KEURIG cumulative keurig coffee maker sales history, has exceeded 19 million units; however, according to the exchange's management revealed before Christmas holdings at 800-900 million units, with sales of 4.2 million Christmas shopping season Taiwan, we believe that the current ownership KEURIG machines in about 1200-1300 million units. Consider the proportion of these holdings, as well as issues affecting KEURIG keurig coffee maker mini machine abandoned because mini models without water tank, smaller, many consumers buy mini is the most important reason to use vacation time to go out, or as a family coffee machine supplement, occasional use.
CBTL single-cup keurig coffee maker coffee machine system is The Coffee Bean & Tea Leaf developed single-cup espresso machine system that can produce a dozen drinks, including espresso, American coffee, tea, coffee keurig coffee maker package designs for its structure is similar keurig coffee maker to K-CUP . Currently CBTL some channels in North America as part of BBBY and TARGET stores were trying to sell. CBTL machine has three options, keurig coffee maker namely, $ 139.95, $ 149.99 and $ 179.95; the coffee package is priced at $ 7 per 10.
The following is a simple comparison of several single-cup espresso keurig coffee maker machine:
Some studies pointed out that compared with regular coffee, single-cup coffee pricing is too high, and some even claimed that a single cup of coffee than regular coffee consumption is five times the price.
In North America, for a generic version of K-CUP emerging in recent years. Repeated use of RE-USE K-CUP been KEURIG machine standard accessories, which allows consumers to use their own coffee poured which is used in KEURIG machine. There are also many companies launched accessories and disposable generic K-CUP can be repeated on KEURIG machine use. TREE FOOD launched at the end of 2010 without the filter unit's built-in instant coffee keurig coffee maker generic K-CUP; ROGERS also in 2011 launched the ONE-CUP, keurig coffee maker which is also without filters, built-in instant coffee. But these imitations have a common problem of poor quality.
April 2010, Sara Lee launched in France applies nespress L'OR Espresso capsules keurig coffee maker machine, and sold in Carrefour; May, Nespresso ECC former CEO of the company founded in France launched a similar capsule; June 2010, Nestle Sara Lee sued in France and ECC, said they patent infringement; June 2011, Sara Lee introduced for nespresso capsules L'a Rome Espresso in Spain and Belgium; October, ECC launch a similar keurig coffee maker capsule in Germany, Austria and Switzerland.
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