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Imagine a refrigerator 6 feet clogged beer in a day of bright sunshine in one of the main points of Salvador edge. This is the scenario of irreverent promotional action Antactica Sub Zero, which takes place this Saturday (27), from 10am at Av. Octavio Mangabeira (Salvador macchiato Orla), site of the former headquarters of Bahia, in front of the Boca do Rio. The event will mark the first end of the summer week in Salvador. In the heat of height, at 11 am, when the temperature reaches the top, the super refrigerator will open and the public macchiato with more than 18 years, you can cool off with a delicious ice-cold and surprise. The action is lively DJ Naylson Carvalho.
High temperatures already macchiato show that this year Bahia have one of the hottest summers in 30 years According to information from the National Institute of Meteorology (Inmet), temperatures can exceed 35 C mark between the month of February and the first half of March 2015. According macchiato to Inmet data, between 2011 and 2013, the maximum temperature recorded was 34.6 C. The giant refrigerator has passed the municipalities of Feira de Santana and Vitória da Conquista. In Salvador the action will eat presence of artists who make the Bahian summer much warmer.
National Campaign The promotional campaign macchiato Antactica Sub Zero was recorded in the city of Cairo, macchiato in Rio Grande do Norte. "The idea of this game is to welcome the summer with our consumer. The year 2014 has been very important to Antarctica Sub Zero and decided to return the affection and preference of our audience, in a relaxed and unique ways, "said Felipe Cerchiari of Antarctica Sub Zero marketing manager
The action in Caicó had as protagonist the population of the region, to combat the high temperatures on days of intense heat, do not leave the house, giving the impression of a deserted city. The refrigerator design is signed macchiato by architect Tatiana Peruch, the BTI company of Itagaí - SC. The film, produced by Almap BBDO and recorded by Filmes, aired on broadcast TV in North and Northeast Brazil last November and will be aired throughout macchiato the summer. macchiato
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