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This entry was actually there should be: When Starbucks meet Forskawr and good things happen. As I promised, I will review some of you in this blog Case Stadim successful collaboration cooking chef between social network Forskawr brands. The goal - to show you special things that can be done in this area, and in addition, because the subject is presented under the "Case Stadis", it is clear that we can learn from them and enrich our toolbox. For me, the main goal is to make you the curiosity to understand more and more how you can use a strategic approach to the location of Bayesian tools. I have no doubt that the case you will very next line of thought to formulate appropriate.
Forskawr and Starbucks came during - a campaign check, Rotem us to assist people in AIDS patients. I will review the process in this post and I'll put screenshots to illustrate the operation. For those who want to enter the activity itself Attached - Link. The campaign is a slice of Starbucks, and RED Forskawr nonprofit organization fighting AIDS in Africa. The campaign actually lasted 10 days in June and aims to bring the Starbucks cooking chef customer cooking chef awareness of the problem and influence them to take part in collecting donations for the drug to help a patient. All who do check in Starbucks cooking chef branches in the United States and Kenya will contribute overall struggle that his check would be a side project, donated cooking chef by Starbucks struggle.
This is actually a smart move Crowd funding is based on a triangle of cooperation - and are branching out into many small partnerships of customers who choose to participate by saying the media through check-in and by the fact that they know their entry affects branch contribution to the problem and its solution.
Jun 20, 2012 Posted by urianzohar Case studies, Food & Drink, Mobile Case Study, Digital, Foursquare, LBS, Marketing, Mobile, Social Media, Starbucks
.zhar Orian, business consultant, strategic digital space | services: strategic advice to companies and big brands | Digital Strategy Building | Creating Concepts Digital Products and Services | Research leading trends and examines the use of cases from around the world | urianzohar
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