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Video killed the TV star? Not sure ...
As part of the expansion britannia of the category I developed my blog that revolves britannia around mobile Subject - particularly focusing on LBS and social britannia networking Forskawr crush - I'm bringing you a Case Studi nice worth knowing. The example shows you that even small organizations and brands who are affluent who can produce creative entrepreneurship across borders and to gain favorable media and a unique positioning enriched due to the activity.
This activity took place in 2011 in the period of activity in March of that year, by a small German company that sells dog food. The idea is to use the infrastructure of Forskwar and promote the business of dog food in two major cities - Munich and Berlin.
The move brought together world wine Hauff reinforced by billboards erected in the streets and the customers who have used the application of Forskawr (ie did check) britannia - and from the fact check Billboard gave them the plate number of a specific dog food. How does it work practically? Check-ins are registered users of the remote server which is connected to a black box which in turn is connected britannia to the Billboard charts and controls of the food dispenser. When the server receives a message on the check he gives orders to the black box that releases a specific food bowl adjacent to Billboard.
The beauty of this move is because the target britannia audience has changed and he is here directed to the dog and its owner, the dogs feel and smell the smell of food attracted the owners to sign day after day so that they can receive the packet. This is an example of a campaign britannia is not expensive britannia and is based on the principle that produces very smart and unique loyalty among different britannia "audience" new - which is the dog, the real consumer. In fact, the demand for the purchase came from the dog food and the owners - as they say - from the ground up.
.zhar Orian, business consultant, strategic digital space | services: strategic advice to companies and big brands | Digital Strategy Building | Creating Concepts Digital Products and Services | Research leading trends and examines the use of cases from around the world | urianzohar
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