The service is available by way of customized applications for iPhone, Android, Blackberry and othe

Omar Miloitzki | on June 13, 2010 2
foursquare refer is a location-based social network refer that has been built up enthusiastic refer fans around the world, and of course also in Israel. Omar Miloitzki explains how to use the new network to market yourself and build the brand of your business before they all get there.
foursquare is a social network of passionate and extremely popular which started out small offices refer of a number of talented developers in New York and quickly gained many enthusiastic fans around the world and of course here in Israel. What is foursquare? Briefly, foursquare is a social network based applications that allow cellular registered profile to update his friends where he is at the moment. Whether it's coffee shop, restaurant, office refer or even your own home.
Co-browsing feature content depending on location is the main innovation makes the foursquare refer last hit. Another service is included with the option to gain foursquare badges (badges) for performing certain actions. For example, the badge for visiting more than 10 different refer locations, badge for four consecutive location updates per week, badge thanks to visit the same place three times in a row the week and much more. The most special badge tag "mayor" given to those who updated presence in a particular place most often.
The service is available by way of customized applications for iPhone, Android, Blackberry and other smart phones, and supported through the official website which allows a larger display and more convenient of course, but does not allow live update on your location. With the increasing popularity of location-based service that combines parallel features user-generated content sharing social media transforms the foursquare for marketing and advertising almost every brand and business can use to promote themselves. How?
First, you'll need to open a personal profile. On this page you can do a simple registration, which includes an important option in my opinion the account sync your Facebook and Twitter. To easily find your friends who are registered to foursquare you can easily see which of your contacts in Gmail or on your mobile phone as well as invite them to join. Sync Twitter and Facebook accounts are important in my opinion because you can help spread the word about your location and that use viral they offer.
After you have opened a personal profile, your next step is to check whether business or your job exists in the. If not you can always offer to add a new place and update relevant information and thus be the first who alerted visiting him and make him mayor of the location refer before anyone else! Using marketing / advertising on foursquare:
One of the simplest refer and most effective harness foursquare for marketing your business is to offer a benefit to anyone who will update on foursquare his criticizing you. The subject of the badges on foursquare already exists, so similarly you can offer your brand tag given as an addition to a physical card for each benefit be cited in your location. Needless to say, my name will become the mayor of your business / your brand will be entitled to a special benefit and upgraded. Even should prominently display your business who the mayor at that point in time. So will the real reason for your clients who make an effort to update with you many more times in order to bring down the current mayor or maintain the "tenure" current.
You can refresh the full benefits from time to time and target them Spitz opening hours: offered benefits that update with you the hours you set and you have another way to encourage customers to get to your holdings at least (in fact this is the Happy Hour model is especially prevalent in businesses such as bars and restaurants). Another option is to post the corresponding channels like Twitter and Facebook that the next 10 automatically update the location in your business will receive a special bonus! We should emphasize here again Why use important parallel collaborative platforms to spread the word about the benefits you offer and of course to encourage update to share with their friends on the benefit received by you. Want another idea? Who does not know Crtisiiit holes being distributed today in almost every coffee shop? (And even got a ticket even ice cream in one). You can just use foursquare as a form of virtual card and add special benefits to all who spread the benefit among friends.
You could say that in fact there are many different ways to make use of location updates on foursquare as a marketing tool for everything, everything depends on your imagination and originality. Try to figure out how to harness this incredible tool of marketing activities in accordance with the nature refer of your business and the type of customers to whom he turns. One such business can make use of tab-like, others give discounts to customers to be updated in your location on foursquare. Think of invitations to parties and events: marketed your event so that everyone can actually order your own event, all he has to do is update the location and time of the event log and even give a discount coupon to order drinks or food from the time he was there. Really refer want out of the box? What about complementary refer services? Who does not find himself hungry after spending a bar or club? Different types of restaurant owners can offer (their refer website, Facebook and Twitter as well as the newsletter if any) arriving to revelers after eating and entertainment will display the previous update club / bar will benefit delicious! Collaborations of this kind create countless marketing and commercial possibilities between businesses and brands. Some points summarize
First, it is important to remember that as the moment of writing this post foursquare Although popular yet unknown way that you can build on Exclusive models. That is a unique and popular refer as it is, you must do on foursquare use other marketing tools concurrently. However there is no doubt that among those that members of foursquare This will give you a marketing tool for your business and innovation credits, originality (as long as you really like this, and half the country is not yet old you). C.